Is SlideShare Traffic ‘Quality Traffic’?
Something happened recently which made me revisit a site I last used many years ago … I’m glad I did!
The site is called ‘SlideShare‘ and although it may not have changed its look and feel that much over the years a few things have definitely improved which has prompted me to create this blog post as SlideShare should definitely form part of your online marketing strategy!
I thoroughly recommend you take a look at SlideShare … in my opinion the quickest way to describe the SlideShare opportunity is to liken it to video marketing … BUT without the technical barriers … and without having to create time consuming videos!
If you can write short, readable, engaging content typically 160 to 200 characters you qualify to tap into the SlideShare traffic potential.
After all … if you have posted on Facebook, Google+ or Twitter for example (who hasn’t) then you’re already sort of over qualified.
Because … all you are doing is creating multiple sets of short, readable, engaging content adding to a PowerPoint, Word doc or Open Office equivalent to create a short (or long) presentation and then upload to SlideShare … it really is that simple … but the content MUST be quality and MUST be be worth reading.
- ‘LinkedIn’ bought SlideShare for more than 100 million dollars in 2012 …
- SlideShare has a traffic rank of 123 right now on Alexa, so has the potential to deliver volume targeted traffic
- The content can cover virtually any niche, subject or topic …
SlideShare is a social media site where you can upload, tag and share your presentations and documents with the world. SlideShare is free, with premium subscription options that have benefits not available to free members such as the ability to upload more presentations, videos, remove SlideShare branding and ads and also capture leads.
You can take a peak at our first SlideShare entry … please follow us and leave a comment, we will gladly support your SlideShares …
I’ll let SlideShare take over, here is the official SlideShare presentation … oh, and by the way as you can see, SlideShare can also be shared and embed onto websites and blogs.
Apart from the obvious marketing opportunities by uploading your own presentations … there are also SEO benefits via links included within the presentations … and of course rock solid social media marketing directly on or within the SlideShare platform which might include activities such as:
- Check to see who has “favorited” and/or “embedded” your slides
- Visit their profile and view their slides
- Send a personal message asking to connect
- Search keywords for your topics of interest. Once you do this, repeat steps 2 and 3
- Share your slides on LinkedIn and Facebook
- Post thoughtful comments and offer feedback on presentations
- Share presentations with others and be sure to let the creator of the slide know about it
- Embed slides (yours and others) in blogposts and on your website
- Consider sharing more than just slides
In addition to the above you can also take centre stage via the SlideShare home page by being chosen as a ‘featured’ presentation or one of the daily top ‘SlideShares‘.
- Have a Powerful Headline: A clear, succinct headline that is both intriguing and gets your message across is critical for top promotion
- Create an Enticing Cover Page: This is equally important, as it, along with the headline, is the first thing people see. Keep it simple, yet visual — while clearly conveying what the presentation is about
- Be Well-Designed and Informative: SlideShare look for presentations that are visual but also insightful and have a strong storyline. The design of a presentation is just as important as the content within it — and it must flow together to keep a viewer interested, informed and engaged
- Tackle a Hot Topic: SlideShare feature lots of great SlideShare content that is evergreen and can be relevant for years. But SlideShare especially like presentations that are relevant to the latest news, trends and buzz topics