This strategy requires the use of BZ9 short links. To create a BZ9 short link please login and go to ‘My Short Links‘ … for training please go here.
This feature is actually tapping into the powerful affiliate marketing concept we have been using since around 2003 which we went on to name ‘Link Jacker‘.
The idea is that by taking a relevant or targeted news story or blog post (from any website) we can then create a BZ9 short link pointing to the news story and then add a CTA Presenter to send the potential visitor off to a targeted and relevant affiliate offer or invite the viistor to optin to a newsletter for example.
This is more powerful than just sliding in a banner and also works great when used in conjunction with the ‘Link Jacker’ exit pop ups or exit pop unders. … check this example here (opens in new window).
Once you start working with this new feature make sure you also take advantage of the inclusive ‘Dynamic Links‘ feature as this will save you a lot of time.
In order to add a presenter please follow these steps:
Step #1: From within the My Short Links section click on the ‘tools’ icon for the page/link you wish to add the presenter to:
Step #2: Then activate ‘dropin management’ and specify the ‘blank’ dropin as shown with ‘A’ and then open the HTML editor as shown with ‘B’:
Step #3: When the HTML editor opens click on the ‘Source’ button as shown with ‘A’ and then paste the presenter code into the HTML editor as shown with ‘B’:
Step #4: Once you have done this click ‘Save Changes’ as shown with ‘A’ and then close the HTML editor as shown with ‘B’:
Step #5: Then open the ‘Custom Drop In panel as shown below:
Step #6: Because we are adding the presenter to a BZ9 short URL we cannot reposition the presenter using the ‘Custom Dropin’ as this is set when you create the presenter code, so we are only using the ‘Custom Dropin’ tool to resize, reposition, make transparent and to remove the X close option for the dropin. So within the panel first resize the drop in as shown with ‘A’ to something like 100 pixels x 100 pixels, then reposition the drop in as shown with ‘B’ to some where un obtrusive on the page, it won’t be seen so it can go any where around the edge of the page for example. Then make sure you drag the ‘opacity’ down to 0% as shown with ‘C’ then make sure you save it: (remember to untick the ‘Display Close Button’ option)
Step #7: Once you have closed the facebox click on the ‘View’ icon as shown below to view the CTA presenter on your page/short url: