Why do I think Clickbank Risk Management is Unfair?
Having logged in to one of our Clickbank accounts I was some what surprised to see that Clickbank are introducing a new ‘Clickbank Risk Management’ program to all accounts on Clickbank.
On the one hand it does not surprise me at all, having been with Clickbank for over ten years I was always amazed at just how many dodgy products were listed and some of the reported refund rates were as much as 30% to 40%. So how the banks supported Clickbank was a mystery.
Obviously this was finally addressed when they introduced refund thresholds of 15% and that they finally started verifying what was being said on the actual sales page.
Anyways … the purpose of this post is to highlight what really seems to be an unfair approach to affiliates as they are now included within the new Clickbank Risk Management.
Why do I think it’s unfair?
Well its not the affiliate’s fault that the sale was refunded or received a charge back, Clickbank after all accepted the product and welcomed their affiliates to promote it.
Clickbank even gave it a popularity and gravity rating to help you decide which ones to promote!
Over all I think the Clickbank Risk Management process is a good step forward to tighten up on the quality of the vendors, products and services being offered by Clickbank.
But I do feel it is on the whole unfair for Clickbank’s Risk Management to penalise affiliates given Clickbank accepted the product and listed it for affiliates to promote.
Perhaps a fairer way for affiliates, given they have only relatively recently started verifying the sales pages before accepting them, that they start all affiliates off from scratch when the Clickbank Risk Management is introduced on January 2, 2013..